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  • Marigold Maxi Dress
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    $50.00
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  • Willa Floral Skirt
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    $42.00
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  • Seraphina Sweater Tank
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    $46.00
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  • Rowan Olive T-Shirt Dress
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    $44.00
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  • Tencel Knotted Shortall
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  • Annie Contrast Stripe Tee
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    $40.00
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  • High Rise Cuff Shorts
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    $48.00
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  • The Perfect Tee in Blue
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4th of July

  • Crinkle Stretch Sundress
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    $60.00
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  • Woven Stripe Blouse
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    $52.00
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  • Cherry Red Stretch Shorts
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    $48.00
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  • Wide Leg Pant & Crop Set
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    $58.00
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    $58.00
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  • Split Leg Drawstring Pant
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    $49.00
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  • Ruffle Sweater Tank
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    $44.00
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  • Cotton Gauze Button Down in Natural
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    $36.00
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  • Cotton Gauze Button Down in Light Blue
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    $36.00
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  • Flag Heart Lightweight Sweater
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    $52.00
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  • Stretch High Waist Denim Shorts
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    $45.00
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About Hello EM COllection

What is Hello EM Collection?

Welcome to the side of the internet where we think all women should be celebrated and feel good in their clothes! Where we know that online shopping can be frustrating. Where we know women's bodies change as we age, and we're embracing it! Welcome to the boutique where women over 30 come to find realistic clothing for everyday wear and comfort!

Here you'll find on trend items, tastefully reimagined to fit the 30+ crowd. We curate quality, classy, everyday pieces that are easy to style and mix-and-match. We bring you casual comfort with unique and beautiful twists. We take into consideration areas you may want to hide and areas you might want to accentuate. Basically, we curate with you in mind!

We hope that you'll find something you love here that makes your closet a little bit brighter and you a little bit more confident!

Meet Jami

Hi!! I'm so glad you're here!

I'm your friendly neighborhood clothing dealer! I'm married to my favorite person, a mother to what feels like a lot of things (two sweet girls, one awesome teenager, two dogs, and one boutique)! I'm an extroverted Gemini, type 3 enneagram, who loves a good coffee and a sunny day. When I'm not doing my regular duties, you can find me reading a fiction novel or finding new adventures to drag someone along on!

I have always had a love for clothing, fashion, and shopping. After becoming a mom, this thing that I loved became a frustrating chore and trying to find anything that looked good on my new body just left me hating it. I knew I wasn't the only person going through this, because every woman I knew had a body that was changing- due to pregnancy, health issues, menopause, life stress or just plain aging. So I set out to change the online shopping experience for women over 30.

I believe in going for big dreams, taking risks and following your hearts calling. I also believe that empowered women can literally rule the world. My goal is to leave women feeling beautiful and confident both through my actions and through my curated clothing.

I hope you'll stick around and give us a follow!

XO, Jami